About Us

Change is a constant. Over the last 100 years, CWCMA has attracted industry leaders and innovators, trusted decision makers and experienced circulators. As our industry transforms, so too do our operations and focus. Now more than ever, associations like CWCMA blaze the path of transformation and accelerate learning.

Our 2018-20189 Executive Board of Directors

Who are CWCMA leaders? Board of Directors have been widely respected change agents, who have braved challenges and found collaborative ways to grow their individual news media companies and as an industry. Directors and officers are committed to solving challenges and redefining success by creating a network of support and collaboration. CWCMA welcomes your participation on the Board.

TNiday1 11-10-17

Troy Niday


I choose to be an active member of CWCMA as the programing delivered along with the relationships I have built through my involvement have made me better equipped to meet the challenges of our industry.

The Press Democrat, Santa Rosa, CA




Maria Ravera


As Group VP of Audience Development and Head of On Demand for McClatchy, Maria brings deep sales and marketing experience to grow print and digital audience and revenue. She champions the popular Single Copy Summit at the annual Great Western Audience Development conference.

The McClatchy Company, Sacramento, CA


2017  June 30 EDT - HSA Photo by Bruce Asato - Nichole Wolf, Friday, June 30, 2017.

Nichole Wolf

1st Vice President

I started my newspaper career with the Jackson (TN) Sun, working part time while attending college. Upon graduation I was accepted into Gannett’s Circulation Specialist Program and sent to New Jersey where I was responsible for learning all things Circulation. My current position is the Audience Development Manager.

Honolulu Star-Advertiser, Honolulu, HI




Bobby Binkley

2nd Vice President

Having been in Circulation management for over 30 years; I have been active in several Circulation Management association, CWCMA is the BEST.

The Arizona Republic, Phoenix, AZ


2020 Great Western Audience Development Summit

The Great Western Audience Development Summit provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.

Las Vegas, NV

(More to come...)

2018-2019 Board Members

The CWCMA Board of Directors is made of seven members. The Board members serve a 2 year term 3 one year and for the next year The Board of Directors shall have full management and control of the affairs of the Association.

Duties of Directors – A Director shall be an active member in good standing. In addition to serving on the Board of Directors, they shall assist in the securing of new members, the selling of advertising and shall assist in conference planning whenever requested.

gbs091715a/BUSINESS -- Robert Rivera is the Circulation Director for the Albuquerque Publishing Company. (Greg Sorber/Albuquerque Journal)

Robert Rivera

Board Member
(Term expires June 2020)

I attended the CWCMA conference for the first time in 2015. New Mexico was not part of the organization as it was added in August of 2017 although I was welcomed to the conference and pleased to have left with plenty of ideas and new connections. I’m honored to serve on the board and continue to be a part of this great organization.

Albuquerque Journal, Albuquerque, NM



Kelly Rizzi

Board Member
(Term expires June 2019)

The connections I have made through CWCMA have helped me tremendously in my role at the Los Angeles Times. As a new Board member, I am looking forward to helping our organization grow and sharing its value with my peers.

Los Angeles Times



Joe Robidoux

Board Member
(Term expires June 2019)

Los Angeles Times


Corrina Rose is pictured in The Modesto Bee studio on Thursday May 2, 2019.

Corrina Rose

Board Member
(Term expires June 2020)

I have had the pleasure of being in this exceptional industry for 27 years. CWCMA has given me an outlet to network and partner with so many great individuals. I am excited to be a part of the next chapter of this great organization. I'm currently the Direct Response Sales Manager at McClatchy and bring a bundle of sales & marketing experience in growing print & digital audiences.

Modesto Bee



Meinert Toberer

Board Member
(Term expires June 2019)

CWCMA is an organization that brings together both our business partners and newspaper professional together. The annual conference allows both sides to gather together.

Redding Record-Searchlight



Ron Yenkowski

Board Member
(Term expires June 2020)

A big thanks for the support from our business partners… Thank you for your participation and innovative solutions to the industries challenges. The CWCMA is a great networking of ideas and partnerships… Thank you for your efforts and time invested in the organization.

Las Vegas Review-Journal



Carole L. Stein

Acting Executive Director

From running a single copy center to creating strategies to increase digital acquisition, retention and membership, Carole has been working in newspapers since the 1990s. As a long-time member of CWCMA and a close associate of NICE members as well, she is thrilled to be able to connect with members, business partners and speakers and to help create a memorable 2019 conference experience.



Mike Zinser

General Counsel

L. Michael Zinser has been the General Counsel of CWCMA for nearly four decades. He is the Founder and President of The Zinser Law Firm, P.C., a boutique labor law firm based in Nashville, Tennessee. The firm has a heavy concentration of clients in communications media, representing over 250 newspapers from New York to Hawaii. Michael has vast experience representing Companies on legal issues involving whether individuals are employees or independent contractors; the firm has handled this issue in 40 of the 50 states. The Zinser Law Firm, P.C. also has expertise in drafting Independent Contractor Agreements; providing pre-litigation advice; the National Labor Relations Act; Title VII of the Civil Rights Act of 1964; Unemployment Compensation law; Workers’ Compensation law; tort cases; and providing legislative assistance.

The Zinser Law Firm, P.C.



Your membership goes to support CWCMA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all CWCMA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The CWCMA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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