GWADS Promotional Awards

Call for Entries

Share with others and enter your best ideas in the Great Western Audience Development promotional awards competition. We are seeking examples of successful promotions that you executed during 2018. Earn recognition for innovative and growth initiatives and results.

All promotions must have been launched in calendar year 2018. (The contest does not need to have ended by December 31, 201). Complete the online entry form (one form for each entry) and include an explanation of the measurable results your promotion achieved (200 words or less).
You may attach PDF files containing your promotional materials. All entries are due by end of day on April 30, 2019

Awards for ALL categories: Best of Show, Best of Show runner-up, 1st-3rd place

The awards ceremony will be held on Thursday, June 20th in Las Vegas. Imagine yourself a winner!

Subscriber Retention/
Churn Reduction

 

Include:

  • Channels used for retaining current subscribers
  • Response method (email/website, U.S. mail)
  • Target goal
  • Premiums incorporated
  • Timelines
  • Results (ROI, CPO)

 

Past Winners

Subscriber Loyalty and
Rewards Programs

 

Include:

  • Reward programs used for Circulation/Audience
  • Name of your loyalty program
  • Reader benefits and how they are fulfilled
  • Rewards offered and how rewards are redeemed
  • Cost
  • Percentage of customers that participate

 

Past Winners

Single Copy and Amenity Program Sales & Marketing

 

Include:

  • Channels used to promote single copy and amenity program sales
  • How you increased or held your sales
  • Timelines
  • Number of outlets used
  • Price point of product - special or premium pricing
  • Total number of copies sold vs. returns
  • Results (percentage of growth)

 

Past Winners

Digital Engagement

 

Include:

  • Channels used for promotion of digital products and platforms
  • Promotions for engagement of current users and/or new users
  • Method used to increase engagement
  • Target goal
  • Premiums incorporated
  • Timelines
  • Results (ROI, CPO)

 

Past Winners

Audience and/or
Volume Growth Strategies

 

Include:

  • Any acquisition campaign or initiative that assisted in growing audience and/or volume

 

Past Winners

BECOME A MEMBER

Your membership goes to support CWCMA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all CWCMA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The CWCMA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

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