Wednesday, June 19
Great Western Audience Development Summit
Global media expert Earl J. Wilkinson, the executive director and CEO of the International News Media Association (INMA), kicks off the GWADS. Earl's keen understanding of leading media companies inform his talk on the state of the industry, as he shares best practices to engage audience and grow revenue.
Table Stakes and Performance Management
Getting on the same page is not as easy as it sounds. Learn about the programs adopted by media companies around the country to develop enterprise-wide buy in on growing audience.
Digital Subscriptions Engagement Benchmarks
Reader Revenue Specialist
How does your digital performance stack up? Thought leader Matt Skibinski shares insights and benchmark data on revenue and engagement from over 500 companies.
Digital Acquisition and Retention
Senior Director, Circulation and Audience Revenue
The Seattle Times
Curtis will share the methods used by the Seattle Times to build the digital runway that yielded growth of 42,000 digital subscribers in less than 3 years. Take away ideas to refine your own digital model with this compelling and detailed presentation.
Rapid Fire Vendor Introductions
40 vendors, 30 seconds
Northwest Passages: Reader Engagement
Spokesman-Review editor Rob Curley is considered one of the newspaper industry’s biggest innovators, driven his love of community journalism. Editor & Publisher magazine named The Spokesman-Review as one of the “10 Newspapers That Do It Right,” focusing on the newspaper’s ground-breaking community events series. Hear about Northwest Passages, the story you’ll be inspired to replicate at your own newspaper.
Accelerate Your Subscription
and Revenue Growth
Director of Reader Revenue
American Press Institute
Learn how to accelerate subscription and user revenue growth from these case studies. Gwen Vargo works with media to develop new models for user revenue, drawing on lessons she has learned over more than 20 years in audience development and marketing.
One Best Practice
Consumer Privacy and Data Protection
The laws determining how we use and store consumers' personal information are changing. Get a head start on how to prepare.
Monetizing Your Quality Audience and
the Hidden Cost of Digital Ad Fraud
Vice President of Client Development
Kevin will walk through how wasted local and national advertising dollars has become such a huge problem, who is impacted most and what can be done about it. We will also discuss how recent digital ad fraud schemes have caused some buyers to rethink their digital budgets.
Thursday, June 20
Great Western Audience Development Summit
Growing Revenue and Audience While Building Teams of Next Generation Leaders
Moderator: Dan Schaub
Corporate Director of Audience Development
Vice President, Consumer Sales and Marketing
Vice President, Audience
American City Business Journals
Sr Vice President of Consumer Revenue
Blue Ribbon panel of senior media executives from some of the most respected media companies in the country — McClatchy, Hearst, Gannett and ACBJ - share their perspectives of the trends shaping our future and preparing our next generation leaders.
Customer Experience: The Role of
Voice of the Customer in
Subscriber Engagement and Retention
Vice President of Customer Experience and Insights
USA TODAY Network
We all know that happier customers stay longer, right? But how do you know what to focus on and how to measure the impact of your efforts? In this session, learn how to leverage customer feedback and data to prioritize experience improvements across the business to improve satisfaction and subscriber retention.
The Importance of a
Vice President Circulation
The Houston Chronicle
Mike Houser, formerly regional director at the Baltimore Sun and now with the Houston Chronicle, uses his expertise in operational efficiency to launch an enterprise-wide focus on the customer. Mike will demonstrate the use of data analysis and process improvement to drive better decisions that improve customer retention and satisfaction.
Emerging Digital Revenue Opportunities
Chief Innovation Officer
Local Media Association
Jed Williams leads industry-wide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and more at LMA. Find compelling takeaways in the areas of membership, loyalty and live events as Jed details direct to consumer strategies that work.
Digital Subscription Pricing and Retention
Philadelphia Media Network
Hear about the latest successful efforts to integrate pricing with digital retention practices at the Philadelphia Daily News.
Harnessing Consumer Technology to
Close Paywall Leaks and
Target Customers More Accurately
Vice President Technology
David Adkins, VP of Technology at the Buffalo News and Chief Operating Officer at [BN] Tech, pioneered innovative design to solve the nagging problem of leaky paywalls. Learn from his approach how he created a digital paywall based on IP addresses, designed to prevent leakage and yield a more accurate counting of digital acquisition.
Planning the Future of our Sectionals
Troy Niday & Jim Wall
BECOME A MEMBER
Your membership goes to support CWCMA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all CWCMA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The CWCMA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.
Connect. Learn. Drive Change.